Privacy policy

Privacy Policy

The use of the ELCOS GmbH website is generally possible without providing any personal data. However, if a data subject wishes to use specific services of our company via our website, the processing of personal data could become necessary. If the processing of personal data is required and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, email address, or telephone number of a data subject, will always be in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to ELCOS GmbH. Through this privacy policy, our company seeks to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed about their rights through this privacy policy.

ELCOS GmbH, as the controller responsible for processing, has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, internet-based data transmissions may inherently have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transfer personal data to us through alternative means, such as by telephone.

1. Definitions

The privacy policy of ELCOS GmbH is based on the terminology used by the European legislator when enacting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand for both the public and our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use, among others, the following terms in this privacy policy:

a) Personal Data
Personal data refers to all information that relates to an identified or identifiable natural person (hereinafter referred to as the “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more specific characteristics that express the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

b) Data Subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller.

c) Processing
Processing refers to any operation or set of operations performed on personal data or sets of personal data, whether by automated means or not, such as collecting, recording, organizing, structuring, storing, adapting or altering, retrieving, consulting, using, disclosing by transmission, disseminating or otherwise making available, aligning or combining, restricting, erasing, or destroying.

d) Restriction of Processing
Restriction of processing refers to the marking of stored personal data with the aim of limiting their future processing.

e) Profiling
Profiling refers to any form of automated processing of personal data that consists of using such data to evaluate certain personal aspects relating to a natural person, particularly to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

f) Pseudonymization
Pseudonymization refers to the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

g) Controller or Controller Responsible for Processing
The controller or controller responsible for processing refers to the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor
A processor is a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.

i) Recipient
A recipient is a natural or legal person, public authority, agency, or another body to which personal data is disclosed, whether it is a third party or not. However, public authorities that may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law are not considered recipients.

j) Third Party
A third party is a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

k) Consent
Consent refers to any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and Address of the Controller

The controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member States of the European Union, and other provisions related to data protection is:

ELCOS GmbH
Am Brabrinke 14
30519 Hannover

Phone: +49 511 475628-0
Email: info@elcos-gmbh.com

3. Cookies

The ELCOS GmbH website uses cookies. Cookies are text files that are stored on a computer system via an internet browser.

Many internet sites and servers use cookies. Many cookies contain a unique cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a character string through which internet sites and servers can be assigned to the specific internet browser in which the cookie was stored. This enables visited internet sites and servers to differentiate the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified using the unique cookie ID.

Through the use of cookies, ELCOS GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimized with the user in mind. Cookies allow us to recognize the users of our website, as previously mentioned. The purpose of this recognition is to make it easier for users to utilize our website. For example, the user of a website that uses cookies does not have to enter their access data each time the website is visited, as this is handled by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the internet browser used and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an internet browser or other software programs. This is possible in all popular internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be entirely usable.

4. Collection of General Data and Information

The ELCOS GmbH website collects a series of general data and information when a data subject or an automated system accesses the website. This general data and information are stored in the server log files. Data collected may include (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet Protocol (IP) address, (7) the internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.

When using this general data and information, ELCOS GmbH does not draw any conclusions about the data subject. Instead, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website and its advertising, (3) ensure the long-term functionality of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber-attack. This anonymously collected data and information is therefore analyzed statistically by ELCOS GmbH, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files are stored separately from all personal data provided by a data subject.

5. Contact Possibility via the Website

The ELCOS GmbH website contains information that enables quick electronic contact with our company, as well as direct communication with us, including a general address for so-called electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the data controller are stored for the purpose of processing or contacting the data subject. There is no transfer of this personal data to third parties.

6. Routine Erasure and Blocking of Personal Data

The data controller processes and stores the personal data of the data subject only for the period necessary to achieve the purpose of storage or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject.

If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data is routinely blocked or erased in accordance with legal requirements.

7. Rights of the Data Subject

a) Right to Confirmation
Every data subject has the right, granted by the European legislator, to obtain confirmation from the controller as to whether or not personal data concerning them is being processed. If a data subject wishes to exercise this right to confirmation, they may contact an employee of the controller at any time.

b) Right of Access
Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain free information about the personal data stored about them and a copy of this information at any time from the controller. Furthermore, the European legislator grants the data subject access to the following information:

The purposes of the processing
The categories of personal data processed
The recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
If possible, the planned duration for which the personal data will be stored, or, if not possible, the criteria used to determine that duration
The existence of the right to request rectification or erasure of personal data, or restriction of processing of personal data concerning the data subject, or to object to such processing
The existence of the right to lodge a complaint with a supervisory authority
If the personal data is not collected from the data subject: any available information about its source
The existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR, and, at least in such cases, meaningful information about the logic involved, as well as the significance and expected consequences of such processing for the data subject

Furthermore, the data subject has the right to know whether personal data is transferred to a third country or an international organization. If this is the case, the data subject has the right to be informed of the appropriate safeguards relating to the transfer.

If a data subject wishes to exercise this right of access, they may contact an employee of the controller at any time. You can reach our data protection officer at datenschutz@elcos-gmbh.com or at Datenschutzbeauftragter / ELCOS GmbH / Am Brabrinke 14 / 30519 Hannover.

c) Right to Rectification
Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain the rectification of inaccurate personal data concerning them without undue delay. Furthermore, the data subject has the right to have incomplete personal data completed, including by means of providing a supplementary statement, taking into account the purposes of the processing.

If a data subject wishes to exercise this right to rectification, they may contact an employee of the controller at any time.

d) Right to Erasure (Right to Be Forgotten)
Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain from the controller the erasure of personal data concerning them without undue delay, where one of the following grounds applies, as long as the processing is not necessary:

The personal data is no longer necessary in relation to the purposes for which they were collected or otherwise processed.
The data subject withdraws consent to which the processing is based according to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, and where there is no other legal ground for the processing.
The data subject objects to the processing pursuant to Art. 21(1) GDPR, and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21(2) GDPR.
The personal data have been unlawfully processed.
The personal data must be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
The personal data has been collected in relation to the offer of information society services referred to in Art. 8(1) GDPR.

If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by ELCOS GmbH, they may contact an employee of the controller at any time. An employee of ELCOS GmbH will ensure that the erasure request is complied with promptly.

Where ELCOS GmbH has made personal data public and is obliged pursuant to Art. 17(1) GDPR to erase the personal data, ELCOS GmbH, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested the erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. An employee of ELCOS GmbH will arrange the necessary measures in individual cases.

e) Right to Restriction of Processing
Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain from the controller restriction of processing where one of the following applies:

The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
The processing is unlawful, and the data subject opposes the erasure of the personal data and requests instead the restriction of its use.
The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise, or defense of legal claims.
The data subject has objected to processing pursuant to Art. 21(1) GDPR pending the verification of whether the legitimate grounds of the controller override those of the data subject.

If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of personal data stored by ELCOS GmbH, they may contact an employee of the controller at any time. The employee of ELCOS GmbH will arrange the restriction of processing.

f) Right to Data Portability
Every data subject affected by the processing of personal data has the right, granted by the European legislator, to receive the personal data concerning them, which was provided to a controller, in a structured, commonly used, and machine-readable format. They have the right to transmit those data to another controller without hindrance from the controller to whom the personal data was provided, as long as the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising their right to data portability pursuant to Art. 20(1) GDPR, the data subject shall have the right to have personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.

To assert the right to data portability, the data subject may contact an employee of ELCOS GmbH at any time.

g) Right to Object

Every data subject has the right, granted by the European legislator, to object, on grounds relating to their particular situation, at any time, to the processing of personal data concerning them, which is based on Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions. ELCOS GmbH shall no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights, and freedoms of the data subject, or for the establishment, exercise, or defense of legal claims.

If ELCOS GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to the processing of personal data concerning them for such marketing. This also applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to ELCOS GmbH processing for direct marketing purposes, ELCOS GmbH will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to their particular situation, to object to the processing of personal data concerning them for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

To exercise the right to object, the data subject may contact any employee of ELCOS GmbH. The data subject is also free to exercise their right to object in the context of the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.

h) Automated Individual Decision-Making, Including Profiling

Every data subject has the right, granted by the European legislator, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or similarly significantly affects them, as long as the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is not authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is not based on the data subject’s explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) it is based on the data subject’s explicit consent, ELCOS GmbH shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express their point of view, and to contest the decision.

If the data subject wishes to exercise the rights concerning automated individual decision-making, they may contact any employee of the controller at any time.

i) Right to Withdraw Consent to Data Processing

Every data subject has the right, granted by the European legislator, to withdraw their consent to the processing of their personal data at any time.

If the data subject wishes to exercise the right to withdraw their consent, they may contact any employee of the controller at any time.

8. Data Protection for Applications and the Application Process

The controller collects and processes the personal data of applicants for the purpose of handling the application procedure. The processing may also be carried out electronically. This is particularly the case if an applicant submits corresponding application documents to the controller by email or via a web form on the website. If the controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with legal requirements. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after the notification of the rejection decision, provided that no other legitimate interests of the controller conflict with the deletion. A legitimate interest in this context might include, for example, the burden of proof in a procedure under the General Equal Treatment Act (AGG).

9. Data Protection Provisions About the Application and Use of Google AdSense

The controller has integrated Google AdSense on this website. Google AdSense is an online service that allows the placement of advertisements on third-party websites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party websites based on their respective content. Google AdSense enables interest-based targeting of the internet user, which is implemented through the creation of individual user profiles.

The operating company of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of the Google AdSense component is the integration of advertisements on our website. Google AdSense places a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. is enabled to analyze the use of our website. Each time one of the individual pages of this website, which is operated by the controller and on which a Google AdSense component has been integrated, is accessed, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and commission billing. During the course of this technical procedure, Alphabet Inc. gains knowledge of personal data, such as the IP address of the data subject, which serves Alphabet Inc., among other things, to trace the origin of visitors and clicks and subsequently to enable commission calculations.

The data subject can, as already mentioned above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the internet browser used and thus permanently deny the setting of cookies. Such an adjustment to the internet browser used would also prevent Alphabet Inc. from setting a cookie on the information technology system of the data subject. Additionally, cookies already set by Alphabet Inc. can be deleted at any time via an internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic embedded in web pages to enable log file recording and log file analysis, through which a statistical analysis can be performed. Based on the embedded tracking pixel, Alphabet Inc. can determine whether and when a website was opened by a data subject, and which links were clicked by the data subject. Tracking pixels serve, among other purposes, to evaluate the flow of visitors on a website.

Through Google AdSense, personal data and information, which also includes the IP address and is necessary for the collection and accounting of displayed advertisements, are transmitted to Alphabet Inc. in the United States of America. These personal data are stored and processed in the United States of America. Alphabet Inc. may share these personal data collected through the technical procedure with third parties.

Google AdSense is explained in more detail under the following link: https://www.google.de/intl/de/adsense/start/.

10. Data Protection Provisions About the Application and Use of Google Analytics (with Anonymization Function)

The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics involves the collection, compilation, and analysis of data about the behavior of visitors to websites. A web analysis service collects, among other data, information on the website from which a data subject has arrived at a website (the so-called referrer), which subpages of the website were accessed, or how often and for what duration a subpage was viewed. Web analytics is primarily used to optimize a website and to conduct a cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The controller uses the “_gat._anonymizeIp” extension for web analytics through Google Analytics. By means of this extension, the IP address of the data subject’s internet connection is truncated and anonymized by Google if access to our websites is from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze traffic on our website. Google uses the collected data and information to evaluate the use of our website and to compile online reports showing the activities on our websites. Additionally, Google provides other services related to the use of our website.

Google Analytics sets a cookie on the data subject’s information technology system. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component has been integrated, is accessed, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. During the course of this technical procedure, Google gains knowledge of personal data, such as the IP address of the data subject, which serves Google to trace the origin of visitors and clicks and subsequently enable commission calculations.

Using the cookie, personal information such as the time of access, the location from which access originated, and the frequency of visits to our website by the data subject is stored. With each visit to our website, these personal data, including the IP address of the internet connection used by the data subject, are transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may share these personal data collected through the technical procedure with third parties.

The data subject may, as already stated, prevent the setting of cookies through our website at any time by adjusting the settings of the internet browser used and thereby permanently deny the setting of cookies. Such an adjustment to the internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. Additionally, cookies already set by Google Analytics can be deleted at any time via an internet browser or other software programs.

Furthermore, the data subject has the option of objecting to the collection of data generated by Google Analytics and related to the use of this website, as well as the processing of this data by Google, and to prevent such processing. For this purpose, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on communicates with Google Analytics via JavaScript, indicating that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the data subject’s information technology system is later deleted, formatted, or reinstalled, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their control, it is possible to reinstall or reactivate the browser add-on.

Further information and Google’s applicable data protection provisions can be retrieved at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is further explained under the link https://www.google.com/intl/de_de/analytics/.

11. Data Protection Provisions About the Application and Use of Google Remarketing

The controller has integrated Google Remarketing services on this website. Google Remarketing is a function of Google Ads that enables a company to display advertisements to internet users who have previously visited the company’s website. The integration of Google Remarketing therefore allows a company to create user-based advertising and display interest-relevant advertisements to internet users.

The operating company of the Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google Remarketing is to display interest-relevant advertising. Google Remarketing allows us to display advertisements through the Google advertising network or on other websites, which are tailored to the individual needs and interests of internet users.

Google Remarketing sets a cookie on the data subject’s information technology system. What cookies are has already been explained above. By setting the cookie, Google is enabled to recognize a visitor to our website when they subsequently visit websites that are also members of the Google advertising network. With each visit to a website on which Google Remarketing services are integrated, the data subject’s internet browser automatically identifies itself to Google. During this technical process, Google gains knowledge of personal data, such as the IP address or browsing behavior of the data subject, which Google uses, among other things, to display interest-relevant advertisements.

Using the cookie, personal information such as the websites visited by the data subject is stored. Every time our website is visited, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may share these personal data collected through the technical procedure with third parties.

The data subject can prevent the setting of cookies through our website at any time, as mentioned above, by adjusting the settings of the internet browser used and thereby permanently deny the setting of cookies. Such an adjustment of the internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. Additionally, cookies already set by Google Analytics can be deleted at any time via an internet browser or other software programs.

Furthermore, the data subject has the option of objecting to interest-based advertising by Google. For this purpose, the data subject must access the link www.google.de/settings/ads from each of the internet browsers they use and configure the desired settings there.

Further information and the applicable data protection provisions of Google can be retrieved at https://www.google.de/intl/de/policies/privacy/.

12. Data Protection Provisions About the Application and Use of Google Ads

The controller has integrated Google Ads on this website. Google Ads is an online advertising service that allows advertisers to place advertisements both in the search engine results of Google and in the Google advertising network. Google Ads allows an advertiser to predefine specific keywords by means of which an advertisement in the search engine results of Google is displayed only when the user enters a keyword-relevant search result. In the Google advertising network, the advertisements are distributed to relevant web pages using an automatic algorithm and based on the previously defined keywords.

The operating company of Google Ads is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google Ads is to promote our website by displaying interest-relevant advertisements on third-party websites and in the search engine results of the Google search engine, as well as displaying third-party advertisements on our website.

If a data subject reaches our website via a Google advertisement, a conversion cookie is stored on the information technology system of the data subject through Google. What cookies are has already been explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. If the cookie has not expired, the conversion cookie is used to check whether certain subpages, such as the shopping cart of an online shop system, were accessed on our website. Through the conversion cookie, both we and Google can understand whether a person who reached an Ads advertisement on our website generated revenue, such as completed or canceled a purchase.

The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are used by us to determine the total number of users who were served through Ads advertisements and to ascertain the success or failure of each Ads advertisement, as well as to optimize our Ads advertisements for the future. Neither our company nor other Google Ads advertisers receive information from Google that could identify the data subject.

Using the conversion cookie, personal information, such as the websites visited by the data subject, is stored. Each time our website is visited, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may share these personal data collected through the technical procedure with third parties.

The data subject can prevent the setting of cookies through our website at any time, as mentioned above, by adjusting the settings of the internet browser used and thereby permanently deny the setting of cookies. Such an adjustment to the internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. Additionally, cookies already set by Google Ads can be deleted at any time via an internet browser or other software programs.

Further information and the applicable data protection provisions of Google can be retrieved at https://www.google.de/intl/de/policies/privacy/.

13. Legal Basis for Processing

Article 6(1)(a) GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, when processing operations are necessary for the delivery of goods or the provision of any other service or consideration, the processing is based on Article 6(1)(b) GDPR. The same applies to processing operations necessary for carrying out pre-contractual measures, for example, in the case of inquiries regarding our products or services.

If our company is subject to a legal obligation requiring the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Article 6(1)(c) GDPR.

In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured at our company, and their name, age, health insurance data, or other vital information would have to be passed on to a doctor, hospital, or other third party. In such cases, processing would be based on Article 6(1)(d) GDPR.

Finally, processing operations could be based on Article 6(1)(f) GDPR. This legal basis is used for processing operations not covered by any of the aforementioned legal grounds if processing is necessary for the purposes of the legitimate interests pursued by our company or a third party, except where such interests are overridden by the interests, fundamental rights, and freedoms of the data subject requiring the protection of personal data. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. The legislator considered that a legitimate interest could be assumed if the data subject is a client of the controller (Recital 47 Sentence 2 GDPR).

14. Legitimate Interests in Processing Pursued by the Controller or a Third Party

If the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is the conduct of our business in favor of the well-being of all our employees and shareholders.

15. Duration for Which Personal Data Will Be Stored

The criterion used to determine the duration of the storage of personal data is the respective statutory retention period. After expiration of this period, the corresponding data is routinely deleted, provided it is no longer necessary for the fulfillment of the contract or the initiation of a contract.

16. Legal or Contractual Requirements for the Provision of Personal Data; Necessity for Contract Conclusion; Obligation of the Data Subject to Provide Personal Data; Possible Consequences of Non-Provision

We clarify that the provision of personal data is partially required by law (e.g., tax regulations) or can also result from contractual provisions (e.g., information about the contractual partner). Sometimes, it may be necessary to conclude a contract that a data subject provides us with personal data, which must subsequently be processed by us. For example, the data subject is obligated to provide us with personal data when our company signs a contract with them. Non-provision of the personal data would result in the contract with the data subject not being concluded.

Before the data subject provides personal data, they must contact one of our employees. The employee will clarify on a case-by-case basis whether the provision of personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and the consequences of non-provision of the personal data.

17. Existence of Automated Decision-Making

As a responsible company, we do not use automated decision-making or profiling.

This privacy policy was created using the privacy policy generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which serves as an external data protection officer for Lower Bavaria, in cooperation with the data protection lawyers of WILDE BEUGER SOLMECKE | Rechtsanwälte.